The mealy-mouthed, weasel-worded, chickenshit phrasing that brand advertising likes to believe is "reassuring" about massively negative global events, instead of using real
words about what may be going on, like "
pandemic" and/or "economic
crisis" and/or "presidential incompetence".
Singular form: "(this) difficult time"
"In these "uncertain times", disposable toilet seat covers are more critical than ever, like airlines and vacation cruises. Remember,
sometimes the only
thing between you and a coronavirus droplet might be a Big
Johnson Ass Gasket."