People who more concerned with self-promotion, social media "likes", or selling books & lectures; than they are about Actual Deliverables.
People thought Tina cared about labor issues, considering how much she Tweeted about it, but it was all performativewokeness - she had no problems crossing picket-lines if the business offered a sale.
The exploitation of the contemporary, surgent popularity and social acceptance of social justice issues, monetary or otherwise. For example, Rainbow Capitalism is a branch of wokenomics.
Wokenomics is really evident at this Pride Fest, considering all of the bank and law institutions represented here, when we know that they don't care about us in the GRSM community.