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Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
Advert Irritation by AKACroatalin June 27, 2015
Related Words
Irritz • Irritainment • irritating • irritated • iraitz • irrit • Irritable Vowel Syndrome • ioritz • iritze • Irritability
Irritable Male Syndrome
Irritable Male Syndrome (IMS) is the male equivalent of the female hormone change during menstruation. Believe it or not but men's hormones change every month too, this results in mood swings similar to those women experience. Luckily it doesn't cause men to bleed through their pecker.
Irritable Male Syndrome by SkinnedHamster August 5, 2015
Irritable Bitch Syndrome
The persistently inflammatory condition of a bitchy person, resulting in poor absorption of positive experiences while they express frequent yet pointless bitchiness. Habitual of certain men and women.
The beautiful, sunny day at the pricey amusement park was a nightmare with her Irritable Bitch Syndrome flaring up every ten minutes.
Irritable Bitch Syndrome by JayKayOfToronto February 24, 2009
We irritating
When an situation, action, or conversation causes the uncontrollable urge to place your hand over the top half of your face.
We irritating by Fishtits August 13, 2019
irritection
Alex felt such irritection she opened the window and threw her computer as far as she could. She smiled her first smile of the day when she heard the sound of its obliterating crash onto the sidewalk six stories down.
When she feels irritection, her lips tighten, her eyes get buggy, and she mutters some phrase with the word pecker in it.
Theo felt intense irritection after spending three fruitless hours trying to sync his iPod with his new Blackberry.
When she feels irritection, her lips tighten, her eyes get buggy, and she mutters some phrase with the word pecker in it.
Theo felt intense irritection after spending three fruitless hours trying to sync his iPod with his new Blackberry.
irritection by Doe Ray July 30, 2009
Irrit
Irrit by The annonomus one April 27, 2017
More from Urban Dictionary
Frothability
The measure of an emotional and over zealous consumer in an upwardly charging market, also known as a bull market. It's characterized by rising asset prices, increased investor confidence, and favorable growth in the markets, bro.
The frothability was evident as over-zealous consumers eagerly engaged in bidding wars, driving property prices to unsustainable levels reminiscent of previous speculative bubbles.
Frothability by cptn.kagaroo1 January 26, 2024
Word of the Day on November 12, 2026
Soul digger
A man who dates women with the sole purpose of exploiting their time, energy, and labor while he sucks the joy and happiness from their lives.
"That guy's a soul digger. He'll expect you to work full time, but you'll be doing all the cooking, cleaning, laundry, shopping, and childcare while he plays video games or watches TV."
Soul digger by anonymous November 11, 2026
Word of the Day on November 11, 2026
pod person
A person pretending to be something they aren't, or an impostor. This is inferred because of the old alien movies where alien pods appear on earth and the "pod people" dispose of the humans and slowly reproduce the bodies, pretending to be humans.
The pod person was pretending to be my father, but I knew that he was an alien when he acted differently than my father ever would have.
pod person by Christopher M. May 9, 2005
Word of the Day on November 10, 2026
dead drop
A dead drop is a location used to secretly pass items between two people, without requiring them to meet.
Spies have been known to use dead drops, using various techniques to hide the items and to signal that the drop has been made. Drug dealers use this as well.
A common place is to duct tape the item to the underside of a toilet cover in a public restroom.
A signal is sometimes used as well to indicate there is something to pickup, like a pile of stones in a certain formation. After checking the drop the signal is removed.
Spies have been known to use dead drops, using various techniques to hide the items and to signal that the drop has been made. Drug dealers use this as well.
A common place is to duct tape the item to the underside of a toilet cover in a public restroom.
A signal is sometimes used as well to indicate there is something to pickup, like a pile of stones in a certain formation. After checking the drop the signal is removed.
"The dead drop is the restroom toilet at the Gulf station at the corner of Commercial Ave. and Georges Rd."
dead drop by rubberroom July 23, 2008
Word of the Day on November 9, 2026
No Surprises Wedding
A "No Surprises Wedding," or NSW, is a wedding invitation designation that tells attendees that there can be no unplanned announcements, engagements, events or speeches at the wedding - all actions must be pre-approved by the couple. Anyone who performs an unapproved "surprise" will be asked to leave the wedding early.
This designation comes from Reddit, where so many stories of bad wedding behavior indicated a need to communicate expectations for the wedding behavior of attendees.
This designation comes from Reddit, where so many stories of bad wedding behavior indicated a need to communicate expectations for the wedding behavior of attendees.
You are cordially invited to the nuptials of Brian and Tom on October 31 at noon.
Please note that this wedding is child-free (under 10) and a No Surprises Wedding (NSW). Reach out to wedding planner Sami Smith to request approvals or exceptions; please note that exceptions will be rare. Limited child care for under-10s will be available. All approvals will be noted and included in planning. Unapproved, or surprise exceptions, will result in guests being asked to leave.
Please note that this wedding is child-free (under 10) and a No Surprises Wedding (NSW). Reach out to wedding planner Sami Smith to request approvals or exceptions; please note that exceptions will be rare. Limited child care for under-10s will be available. All approvals will be noted and included in planning. Unapproved, or surprise exceptions, will result in guests being asked to leave.
No Surprises Wedding by dbdefenestrate August 27, 2023
Word of the Day on November 8, 2026
ulzzang
Ulzzang true definition is "best & "face" = best face in korean. They are basically people with above average looks, sometimes with the use of photoshop and haduri who post their pics online, some becoming internet celebrities.
ulzzang by `r i k kit t y February 26, 2008
Word of the Day on November 7, 2026