Irrit
Irrit by The annonomus one April 27, 2017
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Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
Advert Irritation by AKACroatalin June 27, 2015
Irritable Male Syndrome
Irritable Male Syndrome (IMS) is the male equivalent of the female hormone change during menstruation. Believe it or not but men's hormones change every month too, this results in mood swings similar to those women experience. Luckily it doesn't cause men to bleed through their pecker.
Irritable Male Syndrome by SkinnedHamster August 5, 2015
Irretextable
A type of person that you simply cannot resist but text
They are usually somebody that is interesting and messaging goes beyond "Hey, how was your day?" "Good! How was yours!?"
They are usually somebody that is interesting and messaging goes beyond "Hey, how was your day?" "Good! How was yours!?"
Oh my god Tanya, you are just so god damn irretextable! Stop being so awesome you irretextable cevapci!
Irretextable by Cevapci muncher June 14, 2013
Faclonic Irrigation
It took me four hours to complete my Faclonic Irrigation, man was there alot of shit in my Facebook!
Faclonic Irrigation by DrLoveNuts August 3, 2009
Irritable Bitch Syndrome
The persistently inflammatory condition of a bitchy person, resulting in poor absorption of positive experiences while they express frequent yet pointless bitchiness. Habitual of certain men and women.
The beautiful, sunny day at the pricey amusement park was a nightmare with her Irritable Bitch Syndrome flaring up every ten minutes.
Irritable Bitch Syndrome by JayKayOfToronto February 24, 2009
More from Urban Dictionary
Respectfully
Precedes or follows either a gratuitously disrespectful or honest remark, originated in New York City. Used in similar fashion to "no offense" or "to be honest," interchangeably.
Ya mans is wild buns, respectfully. Respectfully he's washed.
After school, The Modells on Jamaica Ave was active. Respectfully.
After school, The Modells on Jamaica Ave was active. Respectfully.
Respectfully by john quan the first December 20, 2020
Word of the Day on September 26, 2026
You met me at a very Chinese time in my life
Dante: "I wish I could be Nigerian, but I can't because I'm Chinese. You met me at a very Chinese time in my life."
You met me at a very Chinese time in my life by Sus Chad September 21, 2026
Word of the Day on September 25, 2026
crunchy
Adjective. Used to describe persons who have adjusted or altered their lifestyle for environmental reasons. Crunchy persons tend to be politically strongly left-leaning and may be additionally but not exclusively categorized as vegetarians, vegans, eco-tarians, conservationists, environmentalists, neo-hippies, tree huggers, nature enthusiasts, etc.
Also used to describe establishments where alternative foods and products are sold, i.e. natural food stores.
Modified derivative of granola.
Also used to describe establishments where alternative foods and products are sold, i.e. natural food stores.
Modified derivative of granola.