a choch is synonymous to a douche bag and is defined as a male with spiked hair (usually blonde or bleached blonde), a fake tan and fake jewelry. In other words, a choch is totally fake.
A: That choch told me his name was Antonio Giovanni.
B: No man, that's not his real name! He just made that up that choch bag name to impress the ladies!
C: With a name like Antonio Giovanni you know he's a choch and full of $h*t!
2. The latest in a long and distinguished line of words to call people - grandson of man, son of dude, bastard cousin of homeslice. But with a mexicali chaser of awesome.
"It's five AM, chochacho! You ready to gruzzle down on some cheese omelettes, or you want to watch Braveheart again first?"