to do everything as if you're playing hockey. AT ALL TIMES. enjoys the quenching flavor of gatorade and has a layer of underarmor on his/her body at all times.
A term used in business context when speaking to a group of people or in a meeting when one of your colleagues tries his best to make you look stupid and him (or herself) look smart.
Sam: Why is he swimming upstream like that?
Dan: He thinks he's swimming downstream.
Sam: Hasn't anyone told him?
Dan: He doesn't listen, he's just bruceing.