Drew Roadruck was brainstomped by the principal on Tuesday, March 31, 2009 for dry-humping a small innocent child in the men's restroom....brainstomping
one of many business buzzwords taught usually in marketing class. It is a process, in which a group of businessmen who know little about the underlying products or the market, generate ideas that do not follow either rationality, sanity or laws of gravity. Afterwards, based on little research, they discard the seemly infeasible ideas and decide on one that is doomed to failure.
Supervisor: I need you all to come out with some new marketing ideas on our new smartphone
marketing department: after intensive brainstorming we have come out with the following solutions
A. bash our competitor
B. improve our product
C. rap music advertising with a lot of babes
Obsessive brainstorming for hours or even a whole day usually due to perfectionism and often results in no ultimate decision making on how to create your project (hence the word maladaptive (counter-productive).
(Notes:
Leading to fatigue, migranes, poor focus and even giving up work to brainstorm.
It can come from perfectionism, worrying about leaving out important details that aren't actually that important and fear of rejection / criticism).
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(e.g. Ivan is always writing notes and not paying attention in class. He even skips classes to write in his journal. Why? Oh, that's right. He has maladaptive brainstorming (MB).