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paper launch

A release of a product, especially a computer component, in extremely limited quantities, making it very difficult for consumers to get their hands on. The purpose of this is generally for a company to be able to say "we have the fastest chip", before they can actually produce large numbers of them.

Thus, the product isn't really "launched" to the market, it's only launched in press releases, hence "paper" launches.
"Hey man, I can't find any vendors that sell the new, ultra-fast Intel chip. Have you found it anywhere yet?"

"Nope, nobody has it. It's just another paper launch."
paper launch by Jack September 12, 2005
Related Words

Rocket Lawnchair 

Another, more humorous way to say Rocket Launcher.
Popularized by Metal Slug X and it's hilarious announcer.
Upon picking up an R symbol, Marco heard someone shout "ROCKET LAWNCHAIR!" in their ears from absolutely nowhere.
Rocket Lawnchair by Tarmarco June 25, 2010

Tennessee Boat Launch 

When you get hammered at a party and take a shit in the hosts fish tank
I had a Tennessee Boat Launch at a party last night

abort launch 

There is a point in the night of drinking when you have passed the point of no return, or you have launched. After you have launched are bound to black out, be an ass, or get into a fight. If it looks like your headed in that direction you might be able to refrain from that last drink that would put you over the edge and effectively abort launch.
Kellee told me to abort launch after she witnessed me double fisting two whiskey rocks.

Eric didn't yeld to my warnings to abort launch and ended up hitting on everyone at the bar.
the one who creaps in your room and steals your candy stash
larchy by Charly E Rippenkroeger October 29, 2004

Laroched 

To be the victim of a shocking event, an event so shocking that you would never believe it would happen.

Alternative: to be boys with Chuck Liddell
You just lost in a game of chess to a four-year old. You were laroched.

Roy Halladay got laroched and gave up a home run to Andy Laroche.
Laroched by BuccoFan981 July 27, 2010