An attack upon an opponent in order to discredit their arguement or
opinion. Ad hominems are used by
immature and/or unintelligent
people because they are unable to counter their opponent using logic and intelligence.
Person A: I think we should spend more money on environmental protection.
Person B: You just think that because you’re a stupid tree-hugger.
Person A: It is crucial that we facilitate adequate means to prevent degradation that would jeopardize the project.
Person B: You think that just because you use big
words makes you
sound smart? Shut up you
loser; you don't know what you're talking about.