Deliberately engaging in a lame or boring activity (e.g. watching a terrible movie, going to a wedding reception for
people you don't like, or attending a Coldplay concert) for the express purpose of making fun of said activity. The television program Mystery
Science Theater 3000 had the bad movie version of this down to a
science. Simply, the opportunity to snark.
The matching questions on that dating site are terribly inane but answering them provides plenty of snarkotunities.
I was
pretty confident that "
Zombies!
Zombies! Zombies!" would be a crappy film, but the snarkotunity potential was too high to pass it up.