A term coined by Jim Sterling used to define a recent trend in video games in which Ubisoft publishes a large amount of fundamentally nearly identical open world games, which all have very similar or identical elements in the
game.
Jim Sterling defines the tropes for Ubification in his video as "A huge open world, a slowly unfolding
map, multiple hidden collectibles, a handful of side mission recycled across the
play-
space, gameplay that blend stealth and action with options for either play style, moving targets that patrol roads and require hijacking or destroying, very
light crafting, tons of
XP opportunities for straightforward skill trees, and the liberation of clearance of distinct regions."
