A term coined by Jim Sterling used to define a recent trend in
video games in which Ubisoft publishes a large amount of fundamentally nearly identical open world games, which all have very similar or identical elements
in the game.
Jim Sterling defines the tropes for Ubification in his video as "A huge open world, a slowly unfolding map, multiple hidden collectibles, a handful of side mission recycled across the play-space, gameplay that blend stealth and action with options for either play style, moving targets that patrol roads and require hijacking or destroying, very light crafting, tons of XP opportunities for
straightforward skill trees, and the liberation of clearance of distinct regions."
