The attitude that all Apple staff/ employees seem to have. Its that very American can’t do enough for you way. They are cool understanding and very polite, but also a tad annoying
the phenomenon of upgrading to a new operating system on the Mac, where all your programs become obsolete or outdated, and you are forced to spend more money than you ever thought to bring your existing programs up to "snuff' to work on the new OS.
"I was so excited about upgrading to the new Leopard until I realized all my other programs which I use daily suffered from applesolesence...bummer!"