Used in the new Mad magazine in the mock letter from barbi to ken in which she's breaking upwith him.
Barbie: "It's not like you've got a shween or anything."
Shark Week is too good for just 7 days... so now we have the Shweekend! Send off summer in style with biting bonus episodes of Shark Week - it's jaw dropping fun!
"Shark Week is huge this summer; they even had a to find a weekend to fit it all... it's the SHWEEKEND!"