Based on the brand Patagonia, a word used to describe their (arguably) overpriced clothing brand that is meant for outdoor activities, and is very useful and effective for such. Although many people still wear it for camping, hiking, and such, it has been largely taken over by people in Finance/Medicine/Computer Science who have recently landed high-paying jobs. Many companies also provide their jackets/vests or other clothing with their logos to their employees. Due to this, it has become a known unwritten uniform to many company's employees.
Example 1:
Man, I just got a bag of stuff for landing a job at (insert big finance firm/hospital/Tech Company)! Hmm, I got a folder with some brochures, some crappy pens, a yeti mug with the company logo on it, and a Patagucci vest. Time to wear it 24/7, at work or in public!
The finest, chicest brand of outdoor gear available. It's prices reflect the chic nature, urban-outdoor friendliness and fabulous color schemes that Yvon Chouinard's Patagonia company produces. A fave among the yoga-girl set. They are really nice clothes. Look for the web special on the site.
My Solar Green White Smoke Patagucci jacket keeps me safe and protected from the elements when I stride out every morning to walk the dog.
A complete and utter devotee to Patagonia clothing. Many times, they will denounce all other clothing(not just the outdoorsy syles) and wear Patagonia head to toe.
A parasitic type of hipster from a more "well to do" background of overly healthy living. Known for taking over once quiet, older, urban neighborhoods and shopping districts. They typically push the previous inhabitants out, replacing their tattoo and record shops with art bars and health food markets.Defining features include overpriced activewear and jogging strollers.
"We used to spend a lot more time on southBroadway before the Patagonians moved down here."