The act of incessantly churning out software features that nobody ever asked for under the delusion that that is the solution to all problems ever. Often, such features are solutions
looking for problems. It is usually seen in software companies where the person or people in charge are so far detached from reality that their lack of intuitive
understanding of the problem space and ignorance manifest as a
never ending stream of pointless features, generally on the UI, that slowly corrode the software.