The study of the vast discrepancy between what & why peopleactually click a like button as opposed to all the rest of the things they do not publicly admit to liking by clicking that button.
According to your likeology analysis you obviously do not embrace your secret guilty pleasures.
The study of the term 'lol' in order to futher progress our understanding of its use, its meaning in various contexts, and affect on society.
Encompassed within lolology is lol dynamics, the study of the mathematical properties of lol and how these can be used to futher understand its meaning
Person a) Wowomg! That lolology lecture was fabtabulous!
Person b) It was l(ol)^9.
Person c) Say! Lets all go and indulge in some logging. I've got a fresh batch of foot-longs in the freezer!
The study of peoples personal lives through there biography to form generalizations about life.
The difference between traditional biography and lifeology is that traditional biography only studies famous,wealthy and successful people but lifeology studies the biographies of all people successful or unsuccessful in there lives to learn about the personal life of humankind.
It is a very young science but it has much to contribute to the understanding of life and how life can be made better.