The process by which the
American television and film industry, for the most part
based in
California, spreads their own highly sexualized, consumer driven, version of American culture that heavily emphasizes sex, violence, celebrity, and youth as both virtues to be extolled and goals to be achieved. Ignoring and often doing everything in their power to blur, if not erase, the dividing
line between the fantasy of the cinemas world view and reality. This process has become pandemic with the proliferation of reality television wherein a person can achieve "Californication" without possessing any real talent but rather just the ability to make a fool of themselves on a world wide stage (See: Snookie)