The total bu**s**t "comparison of status/condition" images that supposedly show how much someone/something has been improved by your advertised products/services/
philosophies. Often the "after" photos will have been re-touched to make the "result" look far
better than it actually was, or the two sets of photos have merely been "switched" --- i.e., the "before" photos are actually of the deplorable/decrepit way that the person/object **presently looks**, and the "after" photos show how the person/object looked BEFORE you started
messing around with your precious quackola "treatments" or "improvements"... in other words, the situation is EVEN WORSE OFF NOW THAT YOU'VE PRACTICED YOUR ADVERTISED TREATMENT, NOT BETTER!!!
This advertisement's "before and after" photos of people who were supposedly helped immensely by this fad diet certainly do look
impressive at first glance, but I can't help observing that many of
the people look noticeably **older** in the "before" photos...
interesting...