The total bu**s**t "comparison of status/condition" images that supposedly show how much someone/
something has been improved by your advertised products/services/philosophies. Often the "after" photos will have been
re-touched to make the "result" look far better than it actually was, or the
two sets of photos have merely been "switched" --- i.e., the "before" photos are actually of the deplorable/decrepit way that the person/object **presently looks**, and the "after" photos show how the person/object looked BEFORE you started messing around with your precious quackola "treatments" or "improvements"... in other
words, the situation is EVEN WORSE OFF NOW THAT YOU'VE PRACTICED YOUR ADVERTISED TREATMENT, NOT
BETTER!!!
This advertisement's "before and after" photos of
people who were supposedly helped immensely by this fad diet certainly do look impressive at first glance, but I can't help observing that many of the
people look noticeably **older** in the "before" photos...
interesting...