The New York Observer describes a “shmomosexual” as a “Joe Shmo” kind of
guy — only gay — who’s a little too
smart, dresses sloppy and is utterly untelegenic.
Joe Shmo: someone so asinine, ridiculous and absurd their mere presence bothers anyone in the room. (The Urban
Dictionary)
Telegenic: Having a physical appearance and exhibiting personal qualities that are deemed highly appealing to television viewers.