Starting something over completely from scratch when there is already something prepared. Often done unnecessarily and for the purpose of taking full credit.
Michelle: Did you see the dress Jenny made? It's just like that one we saw at the mall, except the straps cross.
Carly: Why didn't she just alter that one? She's always reinventing the wheel.
This is one very angry looking machine. Not the most aerodynamic, but so aggressive the wind would move out of the way in fear. Only making 20 of these bad boys. It was inspired by the F-22 Raptor.
A bold, magnetic doer with the mindset to make transformative change possible; a master of the art and science of reinvention; an expert at identifying and actioning insights to create value.
Only a Reinventionist can unlock business and brandvalue by creating and driving momentum.