Similar to lovely only with an "r" added to it. Often used by people with certain accents. Or if you just like saying it, because it sounds cool.
Plus it's used in a song by The Clash...

One who has a mania for music.

It's a real word, idiots.

"like, characteristic of, or in the manner of a lover; loverlike."

Definition taken from dictionary.com.

So stop using it when you want to say something is 'lovely'.

Anything that could be called "lovely" ... instead is called "loverly".
Devon thinks that he origninated this word and wants to be paid royalties per use. It's okay... he can have his illusions.