The act of not making a purchase after working extremely hard on researching and selecting the desired product which is often essential for oneself.
The yooner
will put in a high degree of research into the product and
will find the best deal but end up missing out because they are not much fun.
A
loose synonym to “missing out”
I found a great deal on a coffee machine. It’s being sold at a great price (20% off), I love coffee and it
will pay for itself within weeks.
Hmm I won’t get it today because it might drop in price by another
50% tomorrow.
Next
day: oh no, the coffee machine deal I found has expired before I could make the purchase, the price has increased 20% I yooned it.