The act of not making a purchase after working extremely hard on researching and selecting the desired product which is often essential for oneself.
The yooner will put in a high degree of research into the product and will find the best
deal but end up missing out because they are not much
fun.
A
loose synonym to “missing out”
I found a great
deal on a coffee
machine. It’s being sold at a great price (20% off), I love coffee and it will pay for itself within weeks.
Hmm I won’t get it today because it might drop in price by another 50% tomorrow.
Next day: oh no, the coffee machine
deal I found has expired before I could make the purchase, the price has increased 20% I yooned it.