A Spontaneous Research Call, SRC is a prank call placed to a
business in order to research how ridiculously far companies will go to
please their customers for more business. Such calls may also be made to international embassies and the like, to confirm or deny media reports. They are often prompted by a
crazy tabloid
news story in popular culture.
Spontaneous Research Calls have been coined and popularized by The Sir Darryl Radio Experience , the most listened to radio program on the
internet.
Sir Darryl will call companies and it reveals the absurdity of our corporate and customer service culture that will say yes to anyone who offers money, notoriety or other compensation. Sometimes, the company's
spin machine is at
work. At other times, these calls expose the genuine professionalism and helpfulness of the representative. Sir Darryl calls funeral homes, landlords, pharmacies and the like, with unusual requests. The responses from the company reps are either completely insane or absolutely logical, but they almost always follow company policy.
In one Spontaneous Research Call, Sir Darryl called a cellphone company to find out if they could send him a separate phone
bill that his
wife couldn’
t see so that he could hide the fact that he was having multiple affairs. The customer service rep suggested different billing options and promising that the company would not reveal anything to his
wife. The rep also detailed exactly how it could be done using the company’s various billing delivery systems.
