A fake romance usually for the benefit of the media or family and friends.
The purpose of the fauxmance is usually: to willingly provide a celebate rouse for one or both partners true sexual orinetation until one or both are ready to come out.
It is often employed as a marketing ploy for films and major Celebrity couples.
Famous first Hollywood fauxmance
Doris day (Hetro) and Rock hudson ( Gay)
When two people who are single spend time together, and act like a couple. That inculdes hand holding, kissing, PDA, cuddling, and having sex. But if anyone ask them if they are a couple they both say no.
Are you and Jessica a couple? You guys hang out all the time. Nah we just got a Fauxmance