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A fictitious article on a website, with a headline that is guaranteed to get people to click on it when they see it to get increased traffic to the site.

Bullhits are frequently found on wrestling websites - both PWInsider and WrestlingObserver - as well as football site TribalFootball.
Person 1: "I read on a website that WWE are about to sign AJ Styles."

Person 2: "That was just a bullhit."
by OD Smith September 17, 2009
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