youthenism

Oliver: "Something the youth would interpret differently than the older crowd."

K: "Do you want a Jaffacake?" - O: "Is that a youthenism? "

by Kurstina July 11, 2017

Youthenize

To make one look or feel younger

With her/his new hair color, cut & style she/ he was YOUTHenized instantaneously!

by Barnacle Babe October 19, 2013

Youthenize

Opposite of brand euthanasia ... engendering your brand with younger age cohorts.

“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.

by Maverick Marketing April 17, 2009