Opposite of brand euthanasia ... engendering your brand with younger age cohorts.
“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.
The action of editing or transforming an action, place or idea to appeal to younger generations. Youthanize may be used to describe how a room needs to be spiced up to appeal the younger generation.
This room looks a littleboring, we should youthanize it! Maybe paint the walls vibrant colors, add a chalkboard and a large screen TV.