To make a
recommendation for a product, service or experience that creates a sudden and exponential demand (sometimes to the extent that the initial recommender is no longer able to access the product, service, or experience). Coined by a WhatsApp group in Victoria, Australia called 'Bar Mums', the term refers to a
recommendation by a member of the group for a Mecca brand leg-scrub. The leg scrub was promptly sold out online and in nearby stores, canonically due to the demand created by the
recommendation in the group (footnote omitted). Things that have subsequently been leg-scrubbed include babysitters, pediatricians, protein powders and migration lawyers.
Can have negative connotations regarding unavailability, but can also refer to a concerted effort by a group of people to support a business, person, or product by buying their products and recommending them. The term is in wide spread use among at least several hundred Australian lawyers.
To leg-scrub (verb), (transitive): to make a
recommendation for a product, service or experience that creates a sudden and exponential demand (sometimes
to the extent that the initial recommender is no longer able to access the product, service, or experience). i.e. "Oh no - I think I've leg-scrubbed the babysitter. I
recommended her in the chat and now she's booked solid for six months!"; "This start-up business is such a good idea. Let's leg-scrub them!".
