A play on the Yiddush word schmekel-
however it used to describe someone who does something really stupid. Also it is appropriate to name someone Schmekels in ascending order (i.e. Schmekels 1, Schmekels 2,
etc.), in the order they
do something stupid. Schmeks is an acceptable use of Schmekels
There goes Schmekels #1, he earned that title after
busting his head open the first
night. Oh look, there goes Schmeks #
19, it took him a while but he still made an ass of himself