irrat

(noun) (short for irrational crush) - the irrational and overwhelming sense of love, attraction, happiness, joy or respect that you feel for a random person or thing.

eg. I have an irrat on that guy's jumper; Irrat on the way that my friend pronounces the word dim sim wrong; IRRAT on THAT!

irrat by ElzanLuhza September 23, 2019

Advert Irritation

Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:

1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.

An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.

Advert Irritation by AKACroatalin June 27, 2015

Irate Black Man 

A prank call victim living in the suburbs of Chicago, Denardo Monroe, better known as The Irate Black Man, is a prank call victim that originated from a Joe Pesci soundboard prank call. As his name suggests, he has a very irate voice, and is black. He has become renowned for his aggressive and violent behavior, with an explosive temper and usually responds to prank calls by repeatedly making incredibly violent threats (including death threats and sexual assault threats) which are heavily-laced with ebonics, ghetto jargon, sexual intimidation, and other profanities (for example, he would mention something such as "put a bullet in yo' ass"). He is very frequently used in prank calls, and multiple soundboards were made of him. He is also a drug user, as he was smoking a joint in one of the prank calls. He claims that his whole family is on the police force and appears to be a dangerous man and, ironically, (considering his family's supposed law-enforcement background) is also a possible gang member, having referred to himself as a "gangsta" in at least one call, also when looked up on ''checkmate.com'', it says that his profile is ''graphic'' and that he has a criminal record. He is usually depicted as Ving Rhames, as he appeared in ''Pulp Fiction''.

I prank called my friend using The Irate Black Man, and that scared the heck out of him.

Irate Black Man by Gothamcityan January 6, 2015

Irritable Male Syndrome 

Irritable Male Syndrome (IMS) is the male equivalent of the female hormone change during menstruation. Believe it or not but men's hormones change every month too, this results in mood swings similar to those women experience. Luckily it doesn't cause men to bleed through their pecker.

Michael is suffering from Irritable Male Syndrome a.k.a his man period.

Irritable Male Syndrome by SkinnedHamster August 5, 2015

Irretextable 

A type of person that you simply cannot resist but text
They are usually somebody that is interesting and messaging goes beyond "Hey, how was your day?" "Good! How was yours!?"

Oh my god Tanya, you are just so god damn irretextable! Stop being so awesome you irretextable cevapci!

Irretextable by Cevapci muncher June 14, 2013

iratchi

ɪrætʃi
adjective

1. a word that can be used in place of anything else. Its meaning depends on the context and tone of voice in which it is utilized.

2. can also be used as a prefix (e.g. iratchiology, iratchi-ing)

Wow, that's... pretty iratchi...
PPAP IS SUCH AN IRATCHI SONG!
I think that what you just did is truly iratchi.

I specialize in the study of iratchiology.

iratchi by yumcabbage36 November 24, 2016

Irati 

Irati is the name of a godess, so bea
utiful it can burn your eyes. Sweet as a pie, try to fight her and she'll stab you with some random scissor she got on her pocket or something.

Smart as hell also

I wish I could be Irati

Irati by TheGreatesIrati September 25, 2018