The Wyoming Institute of Lolcow Documentation (WILD) is a research organization dedicated to the systematic documentation, analysis, and
study of "lolcows" — a term used in internet culture to describe individuals who attract attention, often through self-destructive behavior or inflammatory actions, for the entertainment of online communities. WILD'
s mission is to catalog and archive these individuals’ online activities, interactions, and behaviors, offering both scholarly and satirical commentary on the phenomenon. The institute maintains a comprehensive database, compiles detailed
case studies, and produces reports that contribute to the broader understanding of online culture, digital notoriety, and the psychology behind
internet fandoms and
trolling.