Adj. An exclamation describing a comment, assertion, concept, belief and so forth, as nonsensical, outrageous, ignorant, unintelligent, and whimsical out of capriciousness.
Hooflah is a calque of the French "houp-là", and therefore a cognate of "hoopla", although distinct in it's meaning.
The French term can
mean to "excite a
horse" - which is where hoopla gets its meaning- or can be generally used to
call someone, as in to get there attention. The latter use giving hooflah it's meaning, and likening it to the term "calling someone out". i.e calling someone on their bullshit
etc.