A male who wears too many Hollister branded articles of clothing. A hollifag will often
pop the collar on the shirt he's wearing and possibly wear pre-faded jeans with pre-made holes in them. Hollifags do not care about what is proper or what is
reasonable, and they pride themselves in their expensive wardrobes.
The term, hollifag, may also be applied to people who wear excessive amounts of
American Eagle, Billabong, Aeropostale, etc. due to the similar styles and attitudes found.