The practise of infiltrating youth cultures in an attempt to
understand and predict trends and styles for the
purpose of informing corporate
product development and marketing.
"I am going coolhunting"
Example 1) Red Bull is reported to have once filled garbage cans near nightclub districts in London with empty redbull cans so that punters would think it is a fashionable new thing.
Example 2) It is reported that coolhunters have been paid to visit night clubs to have conversations that can be overheard about certain products.
Example
3) Brahma
Beer from South America recently recruited an "Art Ambassador" and a "
Music Ambassador" in my local area, who's job it is to identify cool
music/art events that they can offer free
beer sponsorship to.