Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income.

This is usually because the Twatter instigators calling for the company to "get woke" doesn't actually spend any money with the company.

"Hey, I heard that the 2018 GAMA convention was like totally empty"
"Yeah, man. 'Get Woke, Go Broke'"

"So I heard Yeti stopped their NRA discounts."
"Yup. Apparently they didn't realize that the majority of people who bought their shit were hunters."
"Get woke, Go broke!"Z
"Amen"

"Dude, I went by Dick's last night and the place was empty. What the hell?"
"Man, didn't you hear? They stopped selling modern sporting rifles and hired a gun control lobbyist in DC. All of their actual spending customers went elsewhere."
"Get woke, go broke?"
"Oh hell yeah. So much that the board got called out in a shareholder's meeting!"

Get Woke, Go Broke by Skua September June 17, 2018

Related Words

broje' • broke • broke ass • brode • Brose • Brome • Brone • broke off • Brove • brojo

broke ass clown

Someone who is not only brokey broke but a clown as well.

I always knew you were a clown but since you haven't even tried to get a job since you got fired from your job a year ago, you're a broke ass clown!

broke ass clown by theauthormarkwilkins February 6, 2017

Kitchen-Broke

A woman who's been trained to know her place in the kitchen.

I had to dump Shelly. The sex was great, but the bitch ain't kitchen-broke.

Kitchen-Broke by MFn Connery July 23, 2012

Broke the chair

an ill-fated accident; when bad things happen to good people.

Ugh, I just broke the chair. A bird crapped all over my hair.

Broke the chair by melodyq February 2, 2009

Broke ass nigga

When you got eighteen dollas in the bank, bitch.

Yeah we can go to McD's. You payin'? I'm a broke ass nigga.

Broke ass nigga by Mendell March 6, 2013

No broke back

Another way of saying no homo.

Travis: Yo D.J that outfit go hard. No broke back.

No broke back by Love~Neezy June 26, 2009

Galantir

A group of people, typically women, searching through someone’s digital footprint in order to find more information about that person.

Susie wasn’t sure if her new Hinge match was a creep, so she assembled Galantir and they found out he used to post slurs on gaming forums.

Galantir by Ge-sus September 22, 2026

Word of the Day on September 23, 2026

murderhobo

In a tabletop game, a murderhobo is a player who murders NPCs indiscriminately. This is normally derogatory, referring to a player who totally ignores quests, dialog, backstory, trade, world building etc.

The term is most common with Dungeons and Dragons, but it can be applied to most RPGs where the player is allowed to kill most quest-giving NPCs and NPC traders. E.g. Elder Scrolls, Fallout, Divinity original sin.

DM: The sad little orphan girl tugs at Steve's trenchcoat to get his attention, and ask for help saving her pet dog from...
Steve: I'd like to roll a strength check against strangling the orphan.
Dave: I call dibs on the dog.
DM: You murderhobos disgust me.

murderhobo by Loup&S September 9, 2021

Word of the Day on September 22, 2026

Whale

In sales terms, a whale is a prospect that is significantly larger than an organization’s average customer.

Whales are large and extremely difficult to close. Due to their immense size, they are highly sought-after.

A whale is typically identified at first by a whale hunter on the sales team, but often requires cross-discipline participation in order to close; this includes assistance from operations, engineering, creative, client success, and business development teams.

"Shit...the sales director chewed me out on the sales call this morning. He's totally pissed that I have nothing in my pipeline. I've been focused on this one whale for so long that I haven't had time to prospect for normal-sized deals."

Whale by FQ_GFY February 3, 2020

Word of the Day on September 21, 2026

Concrete cowboy

A guy who thinks he's a country kinda guy, but in reality lives a comfortable city / suburban life.

Eugene: Look at that dude in the cowboy hat!
Todd: He's just a concrete cowboy.

Concrete cowboy by EugeneJohnson42000 March 16, 2024

Word of the Day on September 20, 2026

hobo loko

any hard liquor that is cheap & potent.. eg. relska, popov, potters, evan williams, kamchatka, fireball, rumpleminze, southern comfort, everclear

hey let's get a drink of that?

go ahead
*takes drink* ugh wtf is that?

everclear & bepsi
fucking hobo loko eeessshh

hobo loko by d i z k o 2 0 8 September 14, 2026

Word of the Day on September 19, 2026

God Shot

A chance happening with profound meaning, an unexpected blessing, a "sign".

Dr. Drew on Celebrity Rehab said "All of a sudden what had been just another Hollywood proposal became for him an unexpected blessing, an opportunity for growth. In drug recovery language, that's called a "God shot."

God Shot by Imogen1564 February 25, 2011

Word of the Day on September 18, 2026