Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to
politically correct actions, those same actions usually result in a massive loss of income.
This is usually because the Twatter
instigators calling for
the company to "get woke" doesn't actually spend any money with the company.
"Hey, I heard that the 2018 GAMA convention was like totally empty"
"Yeah, man. 'Get Woke, Go Broke'"
"So I heard Yeti stopped their NRA discounts."
"Yup. Apparently they didn't realize that the
majority of people who bought their shit were hunters."
"Get woke, Go broke!"Z
"Amen"
"Dude, I went by Dick's last night and the place was empty.
What the hell?"
"Man, didn't you hear? They stopped selling modern sporting rifles and hired a gun control lobbyist in DC. All of their actual spending customers went elsewhere."
"Get woke, go broke?"
"Oh
hell yeah. So much that the board got called out in a shareholder's meeting!"
