short from "wedding on the web"
got into general use because of virtual weddings website called wedonweb dot net - weird site where people around the world were getting married online.
Someone who's balls deep in a pyramid scheme and thinks they can cure any ailment with essential oils or pink drinks.
As a Wellness Advocate I can assure you that this $70 bottle of oil of oergano will cure your child of any disease and won't give them autismlike vaccines.