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The act of assorting and staggering multiple variables in an apparent random manner, with the intent of measuring the impact of each variable independently. The Etymology comes from the color-coding of a large multi-variant media plan at a large drugstore chain that looked like skittles scattered across a spreadsheet once completed.
Beth's playlist was perfect at her shed party, because she spent time skitteling the tunes to determine what was most popular.
by TwirlGirl2017 December 09, 2017
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