A phrase used by
American Recording Artist Britney Spears on her 2007 single "Gimme More" and on Will.i.am's 2013 single "Scream and Shout", on which Spears is featured. The phrase instantly became a pop culture icon, garnering titles such as the "Holy Phrase" in
popular music. The phrase has been used all over in the media since it's 2007 release, and
may very well be one of the most recognizable taglines in history. The phrase marked a career
change for Spears, turning her "not-so-innocent" image into full-fledged "femme fatale". It has recently been revealed that "It's Britney, bitch" wasn't planned, and was rather a joke between Britney and her crew that she decided to
use. The phrase has even been parodied by Spears herself, in a Halloween sketch where Britney replaced "bitch" with "witch", while dancing with axes and riding a broomstick in front of a green screen.
1) "It's
Britney, bitch" -Gimme More
2) "You are now-now rocking with, Will.i.am and Britney, bitch" -Scream and Shout
3) *Steve Carell drives up to the camera, blasting Lady
Gaga* "It's Britney, Bitch" -
The Office (U.S.), an example of the phrase's usage in the media
