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Euphemism Treadmill

A euphemism is a term or a phrase used by individuals to refer to a controversial topic as overwhelmingly inoffensive as possible, as opposed to being politically incorrect (aka "enthusiastically offensive").

Unfortunately, the overuse of a euphemism will eventually devolve its meaning to the extent that itself becomes politically incorrect and will have to be replaced with another euphemism. This is a sociolinguistic phenomenon to as the "euphemism treadmill".
The term "mental retardation" was once a euphemism and politically correct term used to describe stupidity. The previous term was imbecile which was an actual medical category which comprised of idiots (IQ 0 to 25), imbeciles (IQ 26 to 50), and morons (IQ 51 to 70).

Over time, mental retardation and its associated verb "retard" became as corrupted as "imbecile" and "idiot" and was eventually replaced with "intellectual disability". It is now only a matter of time when being "disabled" is offensive and once again, slides down the euphemism treadmill.

euphemism treadmill

The process by which a pejorative term is replaced by a more politically correct term, only to over time be corrupted and used pejoratively itself until a new term is introduced, upon which the cycle repeats itself.

So named because walking on a treadmill gives you the illusion of going somewhere, when actually not making any progress. Basically a form of political correctness masturbation.
The best example of a euphemism treadmill is the word "retarded", which was originally adopted as a more apt and kinder alternative to previous medical terms such as "moron", "imbecile", and "idiot".

"Retarded" is currently considered a pejorative insult, so new terms have been invented such as "special needs" and "intellectualy disabled" , which will in time become pejorative insults themselves. Thus retarded SJW's, downie parents, and the self-righteous will always have something to bitch about.

treadmilk 

treadmilk is created when sweat from the person on the treadmill mixes with their foot grease, and gets caught in the treadmill. Later, it is then turned to sludge,{which is the treadmilk} and once consumed it creates a healthy diet of treadmilk which is incredibly healthy!
Guy 1: *phew!* it takes me forever to get slim with these regular diet drinks.
Guy 2: well that's why i used treadmilk!
{PS don't actually try this}
treadmilk by Baylee&addison m8 October 14, 2017

Treadmillcar 

Treadmillcar, invented by popular YouTuber and musician Corpse Husband (aka Randall who grew up in the Mid East, Virginia who works in an automobile shop). It’s a car which you can walk and drive at the same time
Treadmillcar helps you run while driving

Canadian Treadmill 

It's a euphemism for putting maple syrup on someone while massaging doggy style in an Ice hockey suit. It's what all the kids are about these days.
/r/Peejwal: "Canadian Treadmill? Sounds like a sexual Urban Dictionary term."
/r/SouthFM: "It is now."
Canadian Treadmill by xsender December 13, 2021

Swiss Treadmill 

This is the female version of the Dutch Rudder. A Swiss Treadmill is when one female assists another in masturbation by grabbing the partners arm and completing group masturbation.
I saw that video of your girlfriend and her mom Swiss Treadmilling on the internet!
Swiss Treadmill by uic_gavmeister December 3, 2010
More from Urban Dictionary

briefcake 

"Did you check out the briefcake in courtroom C?"
briefcake by Ben Frey April 6, 2006
Word of the Day on November 3, 2026
Brought to public attention by Bob Woodward and Carl Bernstein in the book on the fall of Richard Nixon, All The President’s Men, ratfucker was Nixon’s term for a political operative who sows chaos among opponents; an agent provocateur. It is thought to have originated among campus political rivalries at USC, and seems to have some usage in the US military.
Along with Nixon’s other ratfuckers, Roger Stone caused fights at otherwise peaceful Democratic Party protests to generate a false narrative that the Democrats were violent and dangerous.
Ratfucker by Ricky Ramjet November 2, 2017
Word of the Day on November 2, 2026

countrypolitan 

Term used to describe someone who is a mix of both rural (country) and urban (metropolitan) lifestyles/upbringings. He/she is typically equally comfortable in both settings and is able to seamlessly slip back and forth between the two, appreciating the characteristics of each.
That ol' gal of mine drives the 12 lane freeway during the week and a John Deere on the weekends. She likes opra and the Grand Ol' Opry. I love them countrypolitan women.
countrypolitan by MOChick November 7, 2006
Word of the Day on November 1, 2026

Witch Bath 

A bath consisting of a variety of slats, oils, soaps or any other added ingredients such as fruits, milks, herbs or any other spices for health or beautifying benifits.
She brought home alot of stuff and took it to the bathroom. She must be taking a witch bath.
Witch Bath by carnieboy30 October 26, 2020
Word of the Day on October 31, 2026

kinktober 

An excuse for people to write porn with different types of kinks throughout the month of October.

Smut Fanfiction
That chick doesn't write often but when she does, its for Kinktober.
kinktober by Kinkiest July 12, 2018
Word of the Day on October 30, 2026

proper lad 

a lad that is such a lad that he is a proper lad
person1:did you see bob
person2: ya he was a proper lad
Word of the Day on October 29, 2026
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