heinerscheid 

Doing the complete opposite of what should be done and destroying yourself in the process

Bud Lite pulled A heinerscheid by pissing off all of its customers

heinerscheid by TylerGi April 19, 2023

Heinerscheid 

The process of letting woke company ideology get in the way of common sense, to the point of it costing you billions in revenue and/or market capitalization, and when such mistakes are realized, instead of pivoting to normalcy you double down thus destroying the company in the process.

Costanza just hired Ravi from Harvard to reinvigorate our brand, I hope he doesn't pull a Heinerscheid and take us down in the process.

Heinerscheid by Weebs67 August 9, 2023

Heinerscheided 

Destroying your reputation while costing your employer billions by completely failing your assignment and doing the worst possible thing you could ever do, thus forcing you to delete all social media and crawl under a rock to hide from the backlash.

“She Heinerscheided her career and was forced to change her name, get plastic surgery, and leave the country forever”

Heinerscheided by AwdSleeper April 23, 2023

Heinerschite 

To destroy one's own career in a profound or dramatic manner.

Alissa thought that trannys drank more beer that frat boys and rednecks. When she tried to prove it, her career as a marketing executive for a large brewery took a heinerschite.

Heinerschite by URallabunchofidiots May 22, 2023

Heinershied 

When a corporation engages in “WOKE” capitalism for a small minority and gets massive blow back from the majority.

When Target made some woke marketing decisions, they got Heinershied.

Heinershied by Titus Moody May 24, 2023