The process of letting woke company ideology get in the way of common sense, to the point of it costing you billions in revenue and/or market capitalization, and when such mistakes are realized, instead of pivoting to normalcy you double down thus destroying the company in the process.
Costanza just hired Ravi from Harvard to reinvigorate our brand, I hope he doesn't pull a Heinerscheid and take us down in the process.
Destroying your reputation while costing your employer billions by completely failing your assignment and doing the worst possible thing you could ever do, thus forcing you to delete all social media and crawl under a rock to hide from the backlash.
“She Heinerscheided her career and was forced to change her name, get plastic surgery, and leave the country forever”
Alissa thought that trannys drank more beer that frat boys and rednecks. When she tried to prove it, her career as a marketing executive for a large brewery took a heinerschite.
when you're holding up your phone and making faces at it, as though you are taking a selfie, but you're really taking a picture of the person across from you or the wall or anything else that seems interesting but you don't want to be caught dead taking a picture of.
This action is often made more convincing by wiggling the eyebrows or opening the mouth, to pretend you're trying to get a Snapchat filter to work.