1) Behaving in a manner that is intended to provoke haters.
2) Attempting to trick closet haters into revealing their true nature by stunting or flossing around them.
3) Enjoying your money without worrying about who's going to get jealous.
I usually don't care what other guys think of me when I go out, but sometimes I break out the good clothes and drive the Escalade to the club for a little harmless hater baiting.
Often referencing pop-culture or recent trends/event that will become insignificant in short time.
(1) The video "Dear Fat People" is clearly Hate Bait, as its only purpose it to get attention (views) through the use of hate speech.
(2) Everyone is reacting on TheFineBros for their ReactWorld format. Not because they want to provide a thoughtful discussion on the topic, but because they want to jump on the "hate" bandwagon and get some easy revenue.
When someone posts something online(usually a video or comment), for the sole purpose of getting hate comments/interactions. The same way clickbait is purposely outlandish and misleading so people click on it, hate-bait is usually ridiculous or hateful so people react to it.
Jasper: “Did she really just say that?”
Henry: “Nah, bro that’s just hate-bait, ignore it.”