1. To make
hot. 2. To cause an axon in the ILoveBees alternate-reality game to become
hot. As part of the game, calls are placed to payphones (known as axons) throughout the United States. Whenever a player successfully locates the right phone at the right
time, answers the call, and answers a question correctly, that axon is listed as "
hot" on the game's website. As axons are enhottenated, clues about the game are revealed to the players.