Conscientiousness is not just about getting to the church on time, in a freshly-ironed outfit. It is a fundamental personality trait that influences whether people set and keep
long-range goals, deliberate over choices or behave impulsively, and take seriously obligations to others. Conscientiousness is a key ingredient in success, but the off-the-charts conscientious
may court perfectionism by setting their sites too high.
Conscientiousness distinguishes organized and hard working people from people who are more impulsive and spontaneous. Conscientiousness is a
top predictor of
job performance and success, but people
low in Conscientiousness are good to have around when the plan does not work out and some quick thinking is necessary. You’d want to market to people by Conscientiousness differently: those high in Conscientiousness would take longer to
make a purchasing decision and would want to compare with other products, those
low in Conscientiousness would be more likely to
make a snap decision.
Adjectives associated with conscientiousness
Low High
Laid back, mentally flexible, performs well when things do not go to plan or cannot be planned for in advance, less driven by success and goals, cluttered, procrastinator Careful, planning, painstaking, organized, self-disciplined, thorough, motivated,
hard-working, reliable, on time, deliberate, workaholic, compulsive, perfectionist
Preferences associated with conscientiousness
Based on our insights from www.PreferenceTool.com
Low High
Mr. Fish appreciation
society, Flying spaghetti
monster, Humon comics, Kraftwerk, "I have no idea what I am doing with my life", the Velvet Underground National Honor
Society, PoliceOne.com, Kaplan University, McKinsey Quarterly, Economics, Runners world magazine,
Kim Burrell, Build.com
