I bought a couple of those whatbots for our company, they’ve come in really handy during staff meetings where everyone attending them is usually so afraid of asking questions and appearing stupid!
Used by the members and friends of the punk rock band "The Four Angry Drunks." There is no real meaning, it's just said randomly. Often others outside the band have no idea what they're talking about.
From the classic Mike Hammer film noir Kiss Me Deadly, it refers to a nebulous but potentially devastating threat that consumes a private detective or an entire nation. Much of its terror comes by way of implication. Examples include the communists of the 1950s, the One Ring and Weapons of Mass Destruction.
"Why is there no apostrophe in the great whatsit," the student asked.
"Don't ask stupid questions," the professor replied. "Its existence is simply a fact."