This word is an ancient Hebrew word used to describe a
disgrace, or one who brings the
embarrassment through mere association. Someone who is "a
disgrace", meaning "such a shame".
Famed Jewish protester Abbie Hoffman said that Judge Julius Hoffman, also a Jew, was "a schande vor de goyim" during the trial of the
Chicago Eight, which meant "a shame before the gentiles", i.e
non-
Jews.