"Raise Awareness" is a buzzword meaning "Doing something that I think solves the problem to look good, but in reality doesn'
t actually solve the problem"
You can "Raise Awareness" by liking pictures of poverty and
people with diseases, commenting on them with generic "its so
sad" phrases, or by posting on a companies facebook
wall telling them that they need to change one of their products to 'raise awareness' about an issue. All of which
don't solve the problem or raise money for it, such as going on a charity run or volunteering to help.
"Have you heard about this guy Kony? We need to raise awareness so he can be stopped!"
"But how
will raising awareness
stop him? We should actually spend our time helping the less fortunate, instead of just promoting this war lord"
"Yeah, but liking pictures and posting on peoples walls is much much easier than
anything that requires effort"