"Raise Awareness" is a buzzword meaning "Doing something that I think solves the problem to look good, but in reality doesn't actually solve the problem"

You can "Raise Awareness" by liking pictures of poverty and people with diseases, commenting on them with generic "its so sad" phrases, or by posting on a companies facebook wall telling them that they need to change one of their products to 'raise awareness' about an issue. All of which don't solve the problem or raise money for it, such as going on a charity run or volunteering to help.

Briefly, "the realization that each random passerby is living a life as vivid and complex as your own." Originally from the Dictionary of Obscure Sorrows, which has a lot more beautiful neologism definitions like this you might enjoy.

What you do when you want to look like you're helping without actually having to help.

A term used by media-savvy organizations who are all about taking meaningless action that is guaranteed to get their face plastered all over the news, but doesn't do one damned thing to actually fix the problem.

Doing absolutely nothing