Grata is a term used to describe one that is greatly desired but does not desire others. The person in which this term refers to is often the love interest of many though they feel inadequate. They most likely harbor desirable traits but do not recognize them themselves.
Friend A: I hateeverything about me, I wish there was a way I could change myself.
Friend B: Cmon, quit being such a grata. Everybody loves you. Do you not see the line of men wanting to date you?
(1) After I drank all the beer and wine at the first frat party in September I was persona non grata among the party crowd for the rest of my college days.
(2) After his public sex scandal Tiger Woods was persona non grata at his wife's parent's house.
1. Dude, that guy jumped on stage in a stolen fursuit, screamed into the mic that the CIA was after him, and punched the Guest of Honor in the dick. He's Fursona non grata now at a bunch of cons. You'll never see him again.
2. That guy tweeted a bunch of bullshit nonsense about the con staff and was permabanned. Total Fursona non grata. Kthxbai.
The Institution Known As JP Morgan with Jamie Dimon as its Head
Persona Non Grata: close every account I have with that institution, make sure there is NO CONNECTION between it and any business or personal dealing Motorious is doing now, or has EVER done.